Al Roth

VP Sales, North America

I am responsible for East Coast sales (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, North Carolina, Florida, Virginia, Delaware, Maryland, New Jersey, New York, Pennsylvania) and the Avenel, NJ operation of SETHNESS ROQUETTE.

In 1971 I entered the food ingredients field as a salesman for the Pillsbury company responsible for flour sales as well as distributor sales in the Northeast. In 1976 I became an account manager for Buffalo Color, manufacturer of Red 40-Yellow 5/6 and other food dyes. My sales responsibilities included the Northeast. In 1981 I started with the Sethness company, which is where I have been for the past 39-plus years. My dream job for sure!! You can always tell the quality of a company when people work for that company for many years. I started with the third generation of the Sethness family, and I am now working with the fifth. I have had the pleasure of watching and contributing to the growth of our company. We have progressed from a North American entity to a global supplier of Caramel Color. Truly a quality proactive company and I’m proud to be a part of it.

Did you know:
1. I’m a long-time member of both the IFT and NAFFS, and I’ve served on the NAFFS Board of Directors for well over 22 years and I’m a former President of this organization.
2. I’m a retired Colonel from the military.
3. ‘Outside the lines’, I’m a New Jersey High School Association Hall of Fame basketball coach.

Please feel free to contact me with any questions regarding the world of Caramel Color!

Email: aroth@sethness.com
Phone: 732-634-2161
Mobile: 201-394-0290
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