Beverage Industry: Natural Colors Uphold Clean Label Trend

12/13/19: For years, consumers have been interested in clean beverage labels with ingredients they recognize and understand. Thus, it’s no surprise that natural colors are in demand. However, what’s not always obvious is how much the color of a beverage plays into its marketing — both on and off the shelf. As the saying goes, “You only get one chance to make a first impression.” Read the article on Beverage Industry’s website.

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