Pet Food Processing: Clean-Label. What it Means and How Pet Food Processors Can Achieve It.

3/29/19: This is an excerpt from an article published in Pet Food Processing, written by Jennifer Semple, which includes a contribution by Brian Sethness. To read the complete article, please click our link below.

Processors face challenging decisions when selecting alternatives to synthetic ingredients that are both effective and inexpensive.

Suppliers of color additives are developing natural, label-friendly alternatives to current (FD&C) certified color dyes but are finding it difficult to match certain hues that consumers favor. “Caramel colors are becoming very commonly used as replacements for synthetics and more recently iron oxides for color delivery as pet food consumers study labels more closely,” says Brian Sethness, executive vice president, sales and marketing, Sethness Products Co., Skokie, Illinois. “Class I, or Plain, caramel colors have become the fastest growing segment of caramel colors for pet foods. They meet the clean label demand, but they can only reach a certain level of darkness – more of a light brown shade. Sethness caramel colors are generally recognized as safe (GRAS), achieve appetizing color tones and have performed well with pets, but they will never achieve the bright colors of FD&C dyes and will be more earth toned.”

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